About This Privacy Policy

Welcome to Startupshala! Thank you for using our service. The Startupshala service is fully owned and operated by Startupshala Ltd. For the purposes of this Privacy Policy, the Terms of Use, and the Vendor Policy, Startupshala and startupshala.in will be used interchangeably. Additionally, the business and all employees will be referred to as ”we” or “us” as well as the “team” or “company(when applicable)”. Furthermore, the “user” and “you” will be used interchangeably and both refer to any person or entity using the Startupshala service or any of its subsites, subdomains, and/or product components.


The following Privacy Policy applies to any interactions a user has with https://startupshala.in and any sub-sites thereof, including, but not limited to, any service components, web resources, and/or content found on our sites (referred to as the “website”) and governs the privacy of its users who choose to use it. The Privacy Policy also includes our Terms of Use and Vendor Policy.


The Privacy Policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the user, the website, and the website owners. The ways that this website processes, stores, and protects user data and information will also be detailed within this policy.


By using the site, providing personal or company(when applicable) information upon registration, filling in a contact form, submitting a review, downloading a white paper document, or engaging with the website in any other way, users explicitly accept this Privacy Policy.


This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all Indian National Laws and minimal global law requirements for user privacy.


The Ways That We Use Personal Data

What Personal Data Do We Collect?

This Privacy Policy provides information about the types of personal data that we collect. Personal data refers to any information that can be used to identify the users providing it.


Whenever a user visits the website, we receive the following information:


Technical information regarding the ways in which users interact with the website. This includes the IP (internet protocol) address used to connect to the user’s computer to the internet, the operating system used by the user’s computer, the type and version of browser used to access the Startupshala website, browser plug-ins and extensions present on the browser, and time zone settings.

Interaction information regarding a user’s actions when on the Startupshala website, as well as how they got to the website and where they go after leaving the website.

Personalization information collected both from our website and based upon the existing cookies a user has stored in their internet browser.

When a user registers or logs into an account on the website, they must verify their identity through logging in via their google profile details. Through google account, we collect the following profile information:

  • Name
  • Email address
  • Profile URL
  • Profile picture

Once an account has been created on our website, the user can also optionally select the software solutions they use.


If a user would like to download one of our white paper documents/embedded online web forms, they must first provide the following information via webform:



Company(when applicable) name

Email address

Phone number

These forms contain fields specified with an asterisk (*) that must be filled in, as they are mandatory and necessary. Failing to submit this information will result in not being able to download the desired document and benefit from the requested Startupshala services. Users are also advised that any inaccuracy, falsity, mistake, or error in any submitted personal data and information is their exclusive responsibility. We also advise users to inform Startupshala of any change in their personal data so as to keep up-to-date, error-free profiles.


How Do We Collect Personal Data?

Data is collected in a range of ways, both by us and our partners.

The data collected directly from users includes:

Information such as website registration details.

Information submitted by the user when downloading one of our white paper documents or freebees, pdfs, booklets, links, images, videos, templates or any other material(includes physical for example merchandise store, or web store).

The data collected from the user’s device and browser used to access the

Startupshala website includes:

General information that is gathered from most browsers and devices, such as user IP addresses and cookies. See the previous section for a comprehensive list.


The data collected from other sources includes:

Personal data that is generated through the distribution of software buyer guides, our research reports, and other white paper documents across our partner network. The information we receive includes the user’s name, email address, phone number, company name, and the topics they are interested in, depending on which document is downloaded. In some cases, additional user-provided information may be passed on to us.

As aforementioned, the LinkedIn account details used to verify and sign in with an account are collected, including the personal information that LinkedIn supplies us with. All of the terms and conditions set out in this Privacy Policy are not applicable to the LinkedIn platform, therefore to understand how LinkedIn processes and handles your data, please visit their privacy policy.

How Do We Use Personal Data and Why?

Personal data is used for various reasons relating to the software comparison service we provide. The following core reasons set out what we do with user data:


Business relationships:

For the purpose of providing lead generation campaigns to our clients, we may supply user information that is gathered on download of our white papers, reports, or buyer guides, as long as legitimate interest for the client’s software can be assumed. All users are made aware that they may be contacted by sales representatives of the companies we work with should this be the case. Additionally, for those that opt-in, we may also contact users via phone to offer software selection advice.

When a user on our website follows a hyperlink to a partner website, their browser may indicate this journey to both sites.



We will send promotional emails to users based on their Startupshala account preferences (that can be changed in the account settings). This includes an email newsletter program, notifications regarding review rewards, as well as changes to administrative information such as terms, conditions, and policies.

All email subscriptions are taken in compliance with INDIA Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details related to subscriptions are held securely and in accordance with the Data Protection Act 1998. Email addresses and names might be stored and used through a third-party application, such as MailChimp.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include: the opening of emails; forwarding of emails; the clicking of links within the email content; as well as times, dates, and frequency of activity. This does not constitute a comprehensive list. This information is used to refine future email campaigns and supply the user with more relevant content, based on their activity. In compliance with INDIA Spam Laws and the Privacy and Electronic Communications Regulations 2003, subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed in the footer of each email campaign. If an automated unsubscription system is unavailable, clear instructions on how to cancel a subscription will be detailed instead. Should an error occur and no link or instructions are displayed, users are advised to contact Startupshala through a reasonable channel and the subscription will be canceled manually.

Internally, personal data is used and shared between our team to measure the effectiveness of our marketing campaigns. This allows us to know what users respond positively to and allows us to place more focus on that particular vertical.


Ensures that website content is delivered and presented in the most efficient way for each user’s specific device and it’s settings.

To manage, monitor, and improve the website, as well as for internal operations. This includes troubleshooting, data analysis, testing, research, and statistical evaluation. Thereafter, the insights can be used for internal business applications, including analysing and managing our business processes and performance, conducting audits, developing new services, improving our current services, improving the website, and identifying usage trends.

Security and legal compliance:

To help keep the website safe and secure.

To detect and prevent fraud and other illegal activities.

To ensure full compliance with the legal infrastructure of a range of countries, both domestically and internationally.

Data transfer:

Whenever we send (or permit a third party to send) personal data outside of the INDIA, we will make sure that we take necessary steps to protect the user as required by domestic INDIA laws and DMCA compliance.

Certain personal data may be shared with third-party service providers, which may be located outside of the India where data protection laws are different. As such, Startupshala has implemented appropriate safeguards in this process for your personal data.

Where the user has provided consent, we may share personal data with third-party software providers, as well as by extension with their third-party data controllers. This is generally related to user-vendor introduction campaigns, where users consent to receive introductory pitches connecting them with software providers.

Third-party links and sponsored advertising:

The website may contain links to other third-party sites that are not covered by this Privacy Policy. We do not own and have no responsibility for these sites. Any data that is submitted to other third party sites should only be submitted after the user has checked each sites’ individual policy.

Sponsored links and adverts will typically be served through Startupshala advertising partners, who may have detailed privacy policies relating directly to the adverts they serve. Clicking on any such adverts will generally send users to the advertisers’ website through a referral program, which may use cookies and might track the number of referrals sent from this website. To find out more about our policy regarding cookies, see further below.

Although this website only intends to include quality, safe, and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website (including clickable text, banners, and image links to other websites). The owners of this website cannot verify or give any guarantees in relation to the content of any externally linked website despite their best efforts. Users should therefore note that clicking on external links is done at their own risk. This website and its owners cannot be held liable for any damages or implications caused by visiting any external links.

How Do We Share Personal Data


Personal data may be shared with any member of our team, as long as it is related to the business relationship we possess with the affected user.


In order to deliver our services at optimal efficiency to users, this data may be communicated with our partners where necessary to help fulfil their obligations to aid our services. In the case we do share data, we will ensure that it is handled in accordance with the domestic legislation of both the INDIA and the host country of the third party, as well as being DMCA compliant. Furthermore, we will make sure that these third party entities only utilise user personal data for the purpose of providing the agreed relevant services to us. As such, this will only be to confer the benefits of doing so to the end user and is only where we are not able to either commercially or capably provide such services ourselves.

As part of advisory services or content(includes affiliate links) marketing programs it is sometimes necessary to collect express user permission for their professional and/or personal data to be shared with relevant third-parties, especially (but not exclusively) in cases where users are requesting software vendor introductions or further information from vendors to aid during their research process. Startupshala provides opt-out facilities from any associated marketing communications, but third-parties that data has been shared with prior to the user opting-out may require additional opt-out notifications as well.

When working with online advertising networks we may need to disclose personal data to help tailor, deliver, and gauge personalized advertisements, such as through using browser cookies.

In the event that we are subject to legal obligations, including but not limited to the detection and prevention of crime, we may need to disclose requested personal data to either law enforcement agencies or other public authorities.

Should we ever sell or attempt to sell the company(when applicable)/website, or any component thereof, personal data may need to be disclosed to prospective buyers.


Cookies are small files that are saved to the user’s computer hard drive. They track, save, and store information about the user’s interactions and usage of the website. This allows the website (through its servers) to provide users with a tailored experience within this website. As such, this website uses cookies to improve the user experience while visiting the website. The use of cookies for non-registered users is generally limited to very basic information in form of cookies. When registering, users are giving consent to the use of more advanced cookies to tailor Startupshala’s service to their needs.


Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers’ hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and external software vendors.


This website uses ecommerce software to sell digital and physical goods and provides us with a cart management mechanism and better user experience for our users, which helps them how they use it. This service is provided by Woocommerce which uses cookies to track visitor usage. The service will save a cookie to the user’s computer hard drive in order to track and monitor their engagement and usage of the website, but will not store, save, or collect personal information. Users are advised to read woocommerce’ policy here for further information: http://www.woocomerce.com/privacy.html


This website uses tracking software to monitor visitors and better understand how they use it. This service is provided by Google Analytics which uses cookies to track visitor usage. The service will save a cookie to the user’s computer hard drive in order to track and monitor their engagement and usage of the website, but will not store, save, or collect personal information. Users are advised to read Google’s policy here for further information: http://www.google.in/privacy.html


Other cookies may be stored to the user’s computer hard drive by external service providers when this website uses referral programs, sponsored links, or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved, or collected through Startupshala cookies.


Social Media

Communication, engagement, and actions taken through external social media platforms that this website and its owners participate on are circumscribed to the terms and conditions as well as the privacy policies held with each social media platform. Users are advised to use social media platforms wisely and communicate/engage with them with due care and caution in regards to their own privacy and personal details. This website and its owners will never ask for personal or sensitive information through social media platforms. Startupshala always encourages primary communication channels such as telephone or email to discuss sensitive details with users.


This website may use social sharing buttons which help share web content directly from web pages to any social media platform. Users are advised that the use of such buttons is done at their own discretion. They should also note that social media platforms may track and save their request to share a web page through their own social media accounts.


Additionally, this website and its owners may share web links to any relevant web pages through any of their social media platform accounts. Despite the best efforts to ensure only genuine URLs are published, many social media platforms are prone to spam and hacking and, by default, some of them shorten lengthy URLs (web addresses). This website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links. Users are therefore advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners.


Contact Us

Each user has the right to contact us regarding our handling of personal data. Users contacting this website and/or its owners do so at their own discretion and provide any personal details at their own risk. Their personal information is kept private and stored securely until a time when it is no longer required or has no use, as detailed in the Data Protection Act . Every effort has been made to ensure a safe and secure form for the email submission process. However, Startupshala reminds users using such form that they do so at their own risk.


Users can submit any queries via our contact us page. Each user has the right to:

Request that personal data is not used for direct marketing purposes or any other reason that concerns the user.

Request to receive all personal data that we hold about the relevant user, as well as what we do with such data.

Provide amendments to any incorrect personal data.

Request that we stop using the personal data of the affected user.

Be excluded from automated processing services (e.g. computers running algorithms).

This policy may be changed or updated from time to time without notification of existing and/or new users. It is the users responsibility to check this page regularly to ensure that they are still in full agreement with the policies set out on this and other Startupshala pages.